Pinterest ad designed for fashion-tech start up True Gault.
Event save the date and website homepage banner designed for Urban Zen and Gretchen Ventura trunk show.
See by Chloe collection marketing campaign for Spring/Summer 2018. Images were used for website homepage banner, e-mail campaign, and social media.
I worked as the sole creator and storyteller for a pilot community project in Philadelphia, PA. It was headed by nonprofit organizations Philadelphia Chinatown Development Corp. and the Knight Foundation, to document the topics, issues, and solutions discussed across three round-table dinners. What resulted were these three creative zines, published in spring 2018.
Below are illustrations and samples of the zine layout design, created by me.
Read the zines + a full project description in my passion projects page: here.
READ FULL ZINES here.
Designer Lookbook created featuring Team Shepp stylists' favorite outfits of the season. I worked as the sole photographer and designer of this special edition of the boutique's lookbook, working with the sales team to highlight each outfit in a unique way in coordination with a dedicated e-commerce collection launch. Lookbook was distributed via e-mail campaign, social media, and on main homepage for two weeks.
Created in Summer 2018
Full page ad design for Joan Shepp published in Philadelphia Style Magazine August 2018. The ad is a preview of Fall/Winter 2018 collections arriving in-store later this year, while representing the eclectic and fun nature of the boutique. Featured in the ad: Kenzo, Balenciaga, Danse Lente, Calvin Klein 205W39NYC, Mexicana boots, and 3.1 Phillip Lim.
Digital hand-drawn illustration of store-owner Joan Shepp of Joan Shepp boutique in Philadelphia, PA. The illustration has two different iterations with her signature lavender lipstick and with a bold red lip. Illustration and graphic design for sale graphic was inspired by comic book elements, to compliment the store-front window where the sign was printed and displayed as a 6-ft banner.
Created in Summer 2018.
Designed as a gift guide mailed to all Joan Shepp clients featuring holiday featured items, new arrivals, and upcoming designer events. Created and published winter 2017.
Streetwear label, Kittymak NYC, hosted their Year One Anniversary Party featuring Dr. Fresch, and French DJ duo Trinix Music. This graphic was designed as a Save-the-Date and used to promote on social media and e-mail campaigns.
Originally published here and in print at The Triangle on February 6th, 2015.
Brent Luvaas, founder of street-style blog Urban Fieldnotes, balances the life of a blogger, professional anthropologist and assistant professor at Drexel University. He currently teaches two courses, visual anthropology and media anthropology. According to Urban Fieldnotes, the blog is about “street style blogging, an experiment in auto-ethnographic research and open source fieldwork.”Read More
Originally published here at The Odyssey on February 8th, 2016.
It was the day before New Year's Eve. I could tell that the windows had been rubbed clean with stale newspapers and a little too much Windex. The distinct fake citrus of hardwood floor polish lingered, even though it had been hours since the Swiffer had been out. Soon after, that biting scent of chemicals was easily overpowered by a sweet, fresh aroma.Read More
How is it possible that I have grown up smack dab within the ripe age of social media and I still get butterflies before my first post on a new platform?
As my first post, I wanted to give a bit of background on myself, the evolution of my social media journey, and how you and I are here at this very moment. I think it is important to know where I come from, because your background directly impacts your perspective of the world. All of my future posts and the growth of this blog will be through my eyes. So to help you better see this Jenn-tinted filter, here is the story of the part of me that learned and grew in the public eye.Read More
Originally published here at The Triangle on February 20th, 2015.
After waiting almost a year since the official announcement, and several years of secretly pining for this fast fashion retailer, I was one of over 600 people that finally lined up outside of 1708 Chestnut St. Feb. 14 for Forever 21’s grand opening.Read More