SEE BY CHLOE BANNER

See by Chloe collection marketing campaign for Spring/Summer 2018. Images were used for website homepage banner, e-mail campaign, and social media.

ILLUSTRATION + ZINE LAYOUT DESIGN

I worked as the sole creator and storyteller for a pilot community project in Philadelphia, PA. It was headed by nonprofit organizations Philadelphia Chinatown Development Corp. and the Knight Foundation, to document the topics, issues, and solutions discussed across three round-table dinners. What resulted were these three creative zines, published in spring 2018. 

Below are illustrations and samples of the zine layout design, created by me.
Read the zines + a full project description in my passion projects page: here.


 
 
 
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READ FULL ZINES here.

LOOKBOOK

Designer Lookbook created featuring Team Shepp stylists' favorite outfits of the season. I worked as the sole photographer and designer of this special edition of the boutique's lookbook, working with the sales team to highlight each outfit in a unique way in coordination with a dedicated e-commerce collection launch. Lookbook was distributed via e-mail campaign, social media, and on main homepage for two weeks.

Created in Summer 2018

HAND-DRAWN ILLUSTRATION

 
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Digital hand-drawn illustration of store-owner Joan Shepp of Joan Shepp boutique in Philadelphia, PA. The illustration has two different iterations with her signature lavender lipstick and with a bold red lip. Illustration and graphic design for sale graphic was inspired by comic book elements, to compliment the store-front window where the sign was printed and displayed as a 6-ft banner.

Created in Summer 2018.

 
 

HOLIDAY GIFT GUIDE

 
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Designed as a gift guide mailed to all Joan Shepp clients featuring holiday featured items, new arrivals, and upcoming designer events. Created and published winter 2017.

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Blogger Feature + Interview: Brent Luvaas

Blogger Feature + Interview: Brent Luvaas

Originally published here and in print at The Triangle on February 6th, 2015.

Brent Luvaas, founder of street-style blog Urban Fieldnotes, balances the life of a blogger, professional anthropologist and assistant professor at Drexel University. He currently teaches two courses, visual anthropology and media anthropology. According to Urban Fieldnotes, the blog is about “street style blogging, an experiment in auto-ethnographic research and open source fieldwork.”

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Celebrating Lunar New Year As A First Generation Chinese American

 Celebrating Lunar New Year As A First Generation Chinese American

Originally published here at The Odyssey on February 8th, 2016.

It was the day before New Year's Eve. I could tell that the windows had been rubbed clean with stale newspapers and a little too much Windex. The distinct fake citrus of hardwood floor polish lingered, even though it had been hours since the Swiffer had been out. Soon after, that biting scent of chemicals was easily overpowered by a sweet, fresh aroma. 

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